01 — Teambeats Studio
Team
beats
Studio
Graphic Designer & Marketing Content Creator. Freelance / Contract — Las Vegas, NV.
What I did
Designed branded visual assets, promotional materials, and social media content for restaurants, nightlife venues, and hospitality businesses across digital and print channels.
Clients
Sapporo Sushi, Industry 13, Master Kim's
Channels
Social media campaigns, event advertisements, promotional videos, print collateral, brand assets.
02 — Sapporo Sushi
Sapporo
Sushi
Brand Experience
Clean, adaptable, humble, and professional — a warm, quality dining experience rooted in authentic Japanese revolving sushi culture translated into a consistent visual identity.
Ideal Customer
The curious, contemporary diner — modern enough to discover Sapporo through social media, traditional enough to appreciate the craft behind every plate.
Key Deliverables
Social media campaigns, seasonal event graphics, location-specific promotional assets, and a promotional video that drove in-store visits across four Las Vegas locations.
03 — SEO Strategy
SEO
Strategy
Modernizing Sapporo Sushi into Sapporo LV meant more than a visual refresh — the site needed to reach diners actively searching for a place to eat. Rather than chase broad awareness terms, I researched the commercial keywords real customers use when they're close to booking a table.
Seed Keywords
sushi, Japanese restaurant, omakase, Japanese food
Location Modifiers
Las Vegas, Vegas, near me, Henderson, Downtown Las Vegas
Commercial Modifiers
best, restaurant, menu, reservation, delivery
Combined into real opportunities like "sushi las vegas," "best sushi restaurant las vegas," and "sushi restaurant near me" — the searches people make when they're ready to visit, not just browsing.
Business Potential
Would ranking for this bring in customers, not just readers? "sushi las vegas" and "sushi reservation las vegas" signal someone ready to visit — "what is sushi" doesn't.
Search Intent
Studied what already ranks for each term. For "sushi las vegas," results skewed local — menus, reviews, photos, hours, reservations — which shaped how the site needed to be structured.
Keyword Difficulty
Weighed domain strength and backlink profiles of ranking competitors to find keywords Sapporo LV could realistically compete for.
| Keyword | Search Intent | Business Value |
|---|---|---|
| "what is sushi" | Informational | Low |
| "sushi recipe" | Informational | Low |
| "sushi las vegas" | Commercial / Local | High |
| "best sushi restaurant las vegas" | Commercial | High |
Information Architecture
Location, menu, and reservations moved to the front of the navigation — the information local searchers were already looking for.
Content Hierarchy
Ordered the page around what search intent revealed customers needed first: location, menu, reviews, reservations, then brand story.
User Journey
Shortened the path from Google search to reservation, aligning every page with the moment a diner is actually deciding where to eat.
Worked directly with the Sapporo LV team to translate keyword research into plain-language recommendations — aligning SEO strategy with the brand and customer experience goals set earlier in the redesign.
04 — Industry 13
Industry
13
Professional
Fun, youthful, and accessible — a nightlife and hospitality venue that thrives on high energy and community. Content built around live events, curated lineups, and bold visual presence.
Campaigns
Developed event promotion graphics, social media assets, and branded marketing materials that captured the venue's high-energy identity and drove event attendance.
Ideal Customer
The social nightlife-goer — active on social media, energized by live events, and drawn to bold, visually distinct content that stands out in a busy feed.
05 — SEO Strategy
SEO
Strategy
For Industry 13, the goal was strengthening the karaoke lounge's online presence — communicating its high-energy identity while making it easier for Las Vegas nightlife-goers to find the venue through search. The challenge was balancing bold brand storytelling with a clear path toward reservations and event RSVPs.
Seed Keywords
karaoke bar, karaoke lounge, private karaoke rooms, nightlife venue
Location Modifiers
Las Vegas, Vegas, Downtown Las Vegas, near me
Commercial Modifiers
best, bar, lounge, reservation, private room
Combined into real opportunities like "karaoke bar las vegas," "best karaoke lounge las vegas," and "private karaoke rooms near me" — the searches someone makes when they're ready to book a night out, not just curious about karaoke.
Business Potential
Would ranking for this bring in someone ready to book a room? "karaoke bar las vegas" and "private karaoke rooms las vegas" signal real intent — "how does karaoke work" doesn't.
Search Intent
Studied what already ranks for each term. For "karaoke bar las vegas," results skewed local — venue photos, event nights, private room listings, reservations — shaping how the site needed to present information.
Keyword Difficulty
Weighed domain strength and backlink profiles of established Vegas nightlife directories and competing venues to find keywords Industry 13 could realistically compete for.
| Keyword | Search Intent | Business Value |
|---|---|---|
| "how karaoke works" | Informational | Low |
| "karaoke song list" | Informational | Low |
| "karaoke bar las vegas" | Commercial / Local | High |
| "private karaoke rooms las vegas" | Commercial | High |
Information Architecture
Event nights, private rooms, and reservations moved to the front of the navigation — the details nightlife-goers were already searching for.
Content Hierarchy
Ordered the page around what search intent revealed: venue info, upcoming events, private room booking, then brand story.
User Journey
Shortened the path from search to reservation, aligning the site with the moment someone decides where to spend Saturday night.
Worked directly with the Industry 13 team to translate keyword research into plain-language site recommendations — aligning SEO strategy with the venue's high-energy brand identity.
06 — Master Kim's
Master
Kim's
Brand Experience
Premium and confident — Master Kim's Korean BBQ carries a bold sense of identity rooted in Korean culinary tradition, expressed through dramatic, high-contrast visual materials.
Ideal Customer
Food-driven, experience-seeking diners who value authenticity and atmosphere. Content designed to evoke warmth, tradition, and the communal energy of Korean BBQ dining.
Key Deliverables
Event posters, promotional print and digital advertisements, and branded campaign layouts aligned to a premium, bold visual identity.
07 — SEO Strategy
SEO
Strategy
For Master Kim's, the goal was improving the digital experience for diners searching for Korean BBQ in Las Vegas while strengthening the restaurant's online discoverability. The site needed to communicate quality and authenticity, while helping hungry customers quickly find the menu, pricing, and reservation details.
Seed Keywords
Korean BBQ, AYCE BBQ, Korean barbecue, Korean restaurant
Location Modifiers
Las Vegas, Vegas, near me
Commercial Modifiers
best, all you can eat, menu, reservation
Combined into real opportunities like "korean bbq las vegas," "all you can eat korean bbq near me," and "best korean bbq las vegas" — the searches hungry diners make when they're deciding where to eat tonight.
Business Potential
Would ranking for this bring in someone ready to book a table? "korean bbq las vegas" signals real intent — "korean bbq recipe" doesn't.
Search Intent
Studied what already ranks for each term. For "korean bbq las vegas," results skewed local — menus, AYCE pricing, reviews, photos, reservations — shaping how the site needed to present information.
Local SEO Focus
Since Master Kim's serves a local dining audience, prioritized location-based keyword targeting and clear business information to improve discoverability for nearby diners.
| Keyword | Search Intent | Business Value |
|---|---|---|
| "korean bbq recipe" | Informational | Low |
| "what is ayce bbq" | Informational | Low |
| "korean bbq las vegas" | Commercial / Local | High |
| "best korean bbq las vegas" | Commercial | High |
Information Architecture
Reorganized content to prioritize what diners search for first: menu and AYCE pricing, chef and quality credibility, reviews, then location and reservations.
User Journey
Designed the path from discover to learn (menu, pricing) to build trust (reviews) to reserve a table — reducing the steps between search and a booked table.
Worked with the Master Kim's team to understand customer demographics, identify search opportunities, and translate SEO insights into website improvements that balanced the restaurant's bold identity with customer needs.
08 — Skills Applied
Visual
Story
telling
Applied branding principles, typography, visual hierarchy, and audience insights to create cohesive and effective marketing materials across multiple platforms.
Collaborated with business owners and marketing teams to create engaging visual storytelling that increased audience engagement and brand visibility.