Case Study  ·  Sep 2025 – Mar 2026

ShelfSense

An AI-powered food management platform that helps university students reduce food waste, save money, and build healthier eating habits through smart grocery tracking and personalized meal recommendations.

When September 2025 – March 2026
Role Business Strategy Lead & UX Designer
Team Myself (Business Strategy & UX Design), Wahib (Product Development), Theran (Research & Analytics), Development Team
Contribution
UX ResearchUser InterviewsSurvey Design Product StrategyBusiness Model Design WireframingPrototypingPresentation Design Stakeholder Communication
Tools & Skills
FigmaReactTypeScript JavaPythonMachine Learning User ResearchDesign Thinking Product StrategyData Analysis
Status Prototype Completed
ShelfSense prototype — all seven app screens
100+ Survey Participants
90% Students Interested in the Solution
2M+ Potential Recipe Combinations Generated
60% Avoidable Food Waste Addressed

Why ShelfSense?

As university students, we frequently observed large amounts of food waste within our community. Many students were living independently for the first time and struggled with meal planning, grocery management, and understanding food expiration dates.

With rising food prices and increasing concerns about sustainability, we saw an opportunity to create a solution that helps students make better food decisions while reducing unnecessary waste.

Help students waste less food, save more money, and eat healthier.
Target audience — newly independent students and university students

What's causing food waste?

Before developing ShelfSense, our team conducted research to better understand the causes of food waste among students. Through a survey of more than 100 participants — primarily university students — we discovered several key challenges:

Our research focused on:

The data confirmed what we suspected

Our findings revealed that convenience was the biggest barrier to food tracking. Many students acknowledged that they wasted food regularly but felt existing methods were too time-consuming.

93%

of surveyed students reported not actively tracking groceries due to inconvenience.

65%

reported discarding food because they were unsure whether it was still safe to consume.

90%

expressed interest in a platform that could automatically help them manage groceries and meal planning.

These insights confirmed that students needed an all-in-one solution rather than multiple separate tools.

User survey results — almost 100% don't track groceries, 65% report large food waste

Three core pillars

Based on our research, we identified three core pillars for the first version of ShelfSense.

ShelfSense app — three phone mockups
01

Smart Grocery Tracking

Allow users to quickly add groceries through manual entry, barcode scanning, receipt scanning, or image recognition. The system automatically tracks expiration dates and sends reminders when food is nearing spoilage.

02

AI Meal Planning & Recipes

Recommend recipes based on ingredients already available in the user's inventory. This encourages users to consume food before it expires while making home cooking more accessible.

03

Food Waste Analytics

Provide insights into consumption patterns, wasted ingredients, and estimated money lost through food waste. This allows users to make more informed purchasing decisions over time.

Minimizing user effort at every step

Many competing solutions required users to manually update inventories, creating friction and discouraging long-term use. Our core design principles were:

Reduce manual input whenever possible

Surface important information proactively

Make sustainability actionable

Encourage habit formation through simple interactions

We explored multiple layouts and workflows before settling on a streamlined dashboard that prioritized upcoming expirations, suggested meals, grocery inventory visibility, and food waste statistics.

Working with developers

The project required close collaboration between design, business, and development teams. We worked together to determine:

Regular feedback sessions helped ensure that proposed features remained both technically achievable and aligned with user needs.

ShelfSense team at competition

An engine that turns leftovers into meals

One of the most exciting aspects of ShelfSense was the development of an intelligent recipe recommendation engine. Using ingredient databases and machine learning techniques, the system can generate over 2 million possible recipe combinations based on available groceries.

2M+

Recipe Combinations

Instead of searching for recipes manually, users receive personalized suggestions based on current inventory, expiring ingredients, dietary preferences, and nutritional considerations.

This transforms leftover ingredients into practical meal opportunities rather than waste.

Built for long-term sustainability

To ensure long-term sustainability, we designed ShelfSense around a freemium business model.

Free
  • Grocery tracking
  • Expiry reminders
  • Basic meal recommendations
Premium
  • Advanced AI meal planning
  • Personalized consumption reports
  • Detailed food waste analytics
  • Smart budgeting insights

Future opportunities include partnerships with grocery retailers, universities, and sustainability organizations.

Business model and scalability — freemium, affiliate partnerships, comprehensive ecosystem

Four lessons that shaped my thinking

01

Research should drive every decision

Many of our assumptions about student food habits were validated only after conducting surveys and gathering evidence from users.

02

Simplicity creates adoption

The more manual effort required from users, the less likely they are to engage consistently. Automation became a key design principle throughout the project.

03

Sustainability needs practical solutions

People care about reducing waste, but they are more likely to take action when sustainability aligns with personal benefits such as saving money and eating healthier.

04

Great products balance user needs and business goals

Developing the business model alongside the user experience helped ensure that ShelfSense could create meaningful impact while remaining financially sustainable.

Small daily decisions can create meaningful environmental impact.

ShelfSense was built on the belief that by helping students develop smarter consumption habits today, we can contribute to a more sustainable future tomorrow.